
The brief
Chef David Henderson came to us to turn his cooking into a private dining business that clients can find, trust and book.


Approach
We built everything from the ground up in two weeks, covering brand, website and Google Business Profile, so David launched with a complete presence.

Identity
We explored four logo directions and refined one into a timeless seal of crossed cutlery and classic typography, carried through the colour palette, tone of voice and website copy in David’s own voice.


In the world
His booking-led website features sample menus, an interactive career timeline and a tailored booking form. A Google Business Profile means local clients find him the moment they search.
Outcome
David took five bookings on launch day. The site gives clients everything they need to decide in a single visit: sample menus to browse, a career timeline that tells his story, and a booking form that turns interest into an enquiry in a few clicks.
The brand, website and Google Business Profile work together, so local clients who search for a private chef find him, trust him and can book straight away. Every page is written in his own voice, so it feels like meeting David before the first booking.

Case study
Chef David Henderson
“It’s exactly what I wanted. The brand fits my style perfectly, the website is clean and easy to use, and REGO Creative made the whole journey so much easier.”
David HendersonPrivate Chef
(Want results like this?)
Five bookings on launch day
Tell us about your brand and we will reply within one working day.
Start a projectNext up
Champagne Jacquart
Covered by more than seven press and trade titles
UK launch of the 2018 Blanc de Blancs
View project →