Champagne Jacquart brought us in to launch its 2018 Blanc de Blancs in the UK. It’s a vintage six years in the making, released as 1,500 numbered cases, each in a presentation case designed by Reims-based artist and calligrapher Odyssée Khorsandian.

We built a campaign that matched a release this rare. A bespoke launch event at The Greenhouses in Marylebone was supported by press, digital and social content planned around the artistic story of the release.

Our campaign imagery, product photography and lifestyle content reflected the prestige of the vintage. We documented Odyssée’s acrylic, calligraphy and layered textures, which echo the vintage’s floral and tropical character.

Assets were formatted for press, retail, digital and social, and the launch reached trade, press and consumer audiences across three channels.

More than seven press and trade publications covered the launch, putting a limited release of 1,500 cases in front of buyers and champagne lovers from day one.