Nour, founder of Nuun Cakes London, holding a pear cake on a stone staircase, by REGO Creative

The brief

Nuun Cakes London makes bespoke cakes that are works of art. Founder Nour wanted the brand’s presence to match the standard of her work and attract clients who value it.

Nuun Cakes London bespoke cakes decorated with radishes and heritage beans, by REGO CreativeNuun Cakes London two-tier cake with mushrooms and flowers on a stack of vintage books, by REGO Creative

Approach

We defined Nuun’s messaging, visual direction and online presence, and built a creative framework that shapes how every design is presented, from enquiry pages to social.

Nuun Cakes London pink cake with a radicchio flower centrepiece, by REGO Creative

Identity

Two seasonal shoot campaigns produced a library of campaign photography, product imagery and lifestyle content, ready for every channel.

Nuun Cakes London bespoke cakes dressed with radicchio, heritage beans, radishes and rhubarb on a white draped table, by REGO CreativeNuun Cakes London cake wrapped in fresh rhubarb stalks, by REGO Creative

In the world

We continue to support the brand with website development and seasonal content, including the return of Come Home, Nuun’s intimate Sunday morning gathering.

Outcome

Forbes featured Nuun in its guide to the spots to have on your radar in London for summer 2026, calling its sculptural celebration cakes some of the city’s most covetable bespoke creations. Our launch campaign sold out 200 cake jars in two hours, inbound enquiries grew by 48% and content engagement tripled.

Nour, founder of Nuun Cakes London, blowing on a radish-topped cream dessert, by REGO Creative

Case study
Nuun Cakes

“Nuun finally looks the way it feels. Every piece of content REGO Creative produces represents the brand exactly as it should.”

NourFounder, Nuun Cakes

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200 cake jars sold out in two hours

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