Fungi Biotics was founded by Aaron and Steve, two holistic lifestyle practitioners driven by the healing potential of medicinal mushrooms. Convinced the power of fungi was being overlooked, they set out to pioneer planetary health, working with leading scientists to formulate products of the finest quality.

They came to us needing a brand that matched that ambition: a UK functional mushroom brand with the strategy, creative and social presence to stand out in wellness.

We placed the brand at the premium end of functional wellness. Its tone of voice and visual language combine scientific credibility with a natural feel, reflecting a blend of the latest science and hand-made craftsmanship.

The founders launch new products only in response to genuine customer needs, so the brand had to feel considered, honest and unhurried, never a trend.

Every product in the range carries its own colour, symbol and purpose, from Clarity and Relax to Energy, Immune and Resilience, so the whole family reads as one system while each bottle stays distinct.

A single shoot then delivered a full campaign of product and lifestyle imagery, designed for e-commerce, digital and social, with product quality at the centre of every frame.

This is not a fungi fad. Mushrooms have been used in medical practice for thousands of years, and the brand honours that ancient wisdom through an educational platform for health seekers, sharing knowledge, science and community stories.

We built and launched the brand's social presence around how wellness audiences discover and buy, using education and engagement to build trust.

We built and launched the brand within the project window. E-commerce conversion at launch ran 47% above average, and 92% of customers were retained in the first three months.