Penguin Michael Joseph retained REGO Creative to launch Coral Press, its new health, wellbeing and personal development imprint, with content ready for press, trade and digital from day one.

We covered the launch in full, capturing authors, guests and the new titles while working alongside press so nothing interrupted the morning. The theme was a morning of trusted voices, transformative books and a space designed to match, held at Mallow London and presented by Michael Joseph Books.

We led the creative direction and visual identity for the launch, reflecting the imprint’s focus on health and wellbeing and giving Coral Press a warm, considered look from its first public moment.

Launch content went live across Instagram, LinkedIn and press channels, ready for press, trade and digital from day one. Goody bags and the room were filled with brand partners: Teffie, Ancient + Brave, The Feel Good Kitchen, Datekin and Pricc, alongside a Penguin Michael Joseph tote bag. Those collaborations are the model for future brand partnerships, goody bag and PR work, and for putting authors in front of the right audience at events.

The Bookseller, the UK’s leading publishing trade magazine, wrote about the launch within days of our PR visuals going out, running our event photography and putting the new imprint in front of the book trade almost immediately.